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Picture of William Heisel

It’s not as seductive as a candlelit bedroom.

But a dinner with medical colleagues after a board meeting can exert a powerful a pull on talented scientists flirting with the drug industry. Rarely one-on-ones, these dinners are usually threesomes:

1. The seducer: a representative for a medical communications company that has been hired by a drug company to help market a particular product or disease in need of new cures being cooked up by the company.

2. The object of seduction: a researcher with known expertise in the company’s target area.

Picture of William Heisel

Putting together a scientific research paper should be a different process than building a or .

For the drug companies and their ghostwriting partners, it isn’t.

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